The BobCar Executive Team
- Benjamin Cohen – President / Founder
Benjamin Cohen:Benjamin, warmly known to his friends and colleagues as Benny, established himself as a successful entrepreneur from an early age and continues to apply his extensive retail knowledge and business skills to maintain his trend of success. With 20+ years of experience in retail marketing holding every position from salesperson to owner of a chain of stores, he knows his clients, knows his market, and values the ROI he delivers.In 1986, Benny opened his first computer and electronics store in Scarsdale, NY. Within 3 years it became the highest grossing store (per square foot) in the country. He opened a second location inWayne,NJ, followed by three more stores inWoodbridge,NJ,Danbury,CTandPrinceton,NJ. His stores were so successful that he eventually had 50 retail locations & a team of over 300 employees.
From 1995-2000 Benny was the founder and president of International Business Systems (IBS), a technology center dedicated to providing technology products to the corporate consumer. Located inNew York City’s Waldorf-Astoria Hotel, IBS developed close ties with Mayor Guiliani’s office and the Convention and Visitors Bureau. In just three years IBS established itself as a global trendsetter and a cutting edge technology provider and was approached by Microsoft Corporation in 1998 to help with the East Coast launch of Windows’98. The launch at IBS drew in over 1,000 attendees and some 40 partner manufacturers including IBM, Compaq, Toshiba, NEC, Digital, Hewlett Packard, and Intel.
In 2000, Ben formed a real estate venture, Eden Rock Management, a brokerage and management company focused on commercial and residential real estate investment. By 2005, however, his passion for driving Retail growth pulled him back into the Retail arena; this time, from a different perspective. Brand Marketing demographics had changed significantly, as brands looks for ways to become more interactive with consumers, moreover, ways to reach out to niche consumers; Ben thus invented the BobCar…
BobCar Inc. was founded in 2006 and is the realization of Benjamin’s experience-driven ideas for effective retail marketing. BobCar’s motto is “Control the Last 3 Feet” and Benny is very proud to have brought to fruition the patented BobCar Mobile Showroom, which allows brand marketers and retailers to engage consumers in an unpressured atmosphere and provide the opportunity to try out a product right in the consumer’s ‘natural environment’, where they work, live and play. BobCar provides a sincere and fun way to attract interested shoppers and ready-to-buy customers into both retail and Online stores; every original launch of BobCar Media in a major market has led to improved sales and services, and an extension of the original contract. BobCar serves nationally and has activated in most major cities in the United States, with plans to expand nationally.
- Kate Stackhouse — Director of Sales & Client Services
Kate started her marketing career in direct mail catalogue marketing as a Marketing and Circulations manager, and soon took a promotion as QVC network’s Marketing and Program Manager in the Jewelry Division, where she worked with the on-air personalities and buyers to script shows and create promotional on-air events.
She has since been recruited into lead roles including Director of Catalogue Marketing for a children’s specialty catalogue, and Regional Manager of an event marketing pilot program for Daimler Chrysler Corp. where her work included the launch of the Retro 300M Series, which involved establishing a partnership with Vogue magazine for events in the Hamptons, the Nantucket Film Festival and countless other grassroots marketing promotions. Other projects include co-creating speciality events for Jeep and Dodge in the Southwest and Mid-Atlantic regions.
Kate has been with BobCar since 2009. As Director of Sales & Director of Client Services, Kate is our lead project manager and our clients’ direct point of contact for all of BobCar Media’s National, Regional and Local programs. Kate is attributed much credit for the successful launch, opertaion, and completion of the BobCar programs “Comcast: ‘High-Speed 2go’”, “Samsung”, ”T-Mobile”, & “T-Mobile|Samsung”.
Kate most recently took on the additional role of Director of our Beauty Division, ‘BobCar Mobile Beauty Boutique’.
- Nathan Menaged – Vice President
Nathan began his career with Snap Marketing in 2000, and by 2005 he had become the Director of New Business Development.
Nathan has been with BobCar since its inception. As Vice President, Nathan oversees BobCar’s program success at the corporate level, and he is the main point of contact for all incoming partnership inquiries.