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The Mobile Showroom
Powered by BobCar
Experience Why Smaller is Smarter
- Magical: Showrooms powered by BobCar skate through all high traffic
environments, making it easier to deliver a close, eye-level, one-to-one, one-to-many
personal encounter that appears more intimate and user friendly.
- Non-Chaotic: Showrooms powered BobCar offer the brand marketer the
ability to establish the daily routing, times of day or evening in each market,
to effectively reach out and communicate the product message to a specific target
audience(s).
- Customized: Showrooms powered by BobCars represent a first in "experiential
media"---- giving brand marketers total flexibility to drive and deliver intercept
sampling, live product demos, education and information, target market couponing,
market research, mobile wireless SMS and download messaging, and many other forms
of interruptive media engagements to deliver a measurable 'hands-on impression'.
- Package: Showrooms powered by BobCar is a fully turnkey packaged
program, from the initial ideation, to drawings and fabrication, to qualified and
experienced staffing, local route planning, e/o and accident insurance, progressive
field reports, and seasoned account management.
- Personality: Showrooms powered by BobCars get instant attention,
all types of attention---from the media---the target consumer---the non-expecting
onlooker---from your competitors. The showroom is very approachable, highly friendly,
highly interactive and fun to experience. And most important, it is not obtrusive
to any public or private sector. All support and provide access to make the Showrooms
powered by BobCar experience easy to understand, enjoy which leads the showroom
consumer engaging their friends about the product and/or service they just encountered.
Broadcast & Cable Stations
BobCar WE [Watch Entertainment]
BobCar WE Services Include:
- Multiple Flat Screen Viewing
- Multiple Flat Screen Viewing
- Data Capture
- Internet Enabled Laptop
- T.V. Timetable Handout
- Bluetooth Download (Program Clips)
- Texting Campaign
- Cause tie-in
- BobCar WE - With over 500+ programming channels available on your
average Cable TV or Satellite TV set top box, it is no wonder why the average number
of TV channels that a typical TV Household will program on a regular basis is no
more than twelve. Yet they have 30 times that number at their choosing. Some of
the programming they will find by "surfing" the menu listing, or be told by a
friend that a particular show, series or movie, is a 'must see' program that needs
to be TIVO'd or DVR'd. Sometimes if they are in the mood or have quality down time
on their hands, they will turn on the 'tube' to watch a particular program that
simply happens on impulse.
- BobCar WE - Is all about helping the viewer see programming that
they might not have heard about or know where to find it.
- BobCar WE - Is all about helping the local cable affiliate, the
national broadcast channel, the national pay TV services, reach out to the Cable
TV or Satellite Viewer and help them to find real entertainment, sports, education,
information programming that they probably were not even aware existed or that if
they did, had never been exposed to the type of programming that is for them to
watch.
- BobCar WE - Is all about the viewer getting educated and connected
where they live, work or play. The Internet is there to help reinforce the programming
efforts, but the real 'push' to get the viewers attention is to go to them, show
them, and invite them to experience the programming on your service.
Cosmetics & Fragrance
BobCar MOS [Make Over Station]:
BobCar MOS Services include:
- Product Sampling - Makeover Stations
- Data Capture
- Literature Handout
- One on One Education
- Internet Enabled Laptop
- Credit Card Terminal
- Sweepstakes entry
- Cause tie-in
- Texting Campaign
- Personalized results delivered
- Looping content via mounted flat screen
- BobCar MOS - HBO's "Sex and the City" ongoing Cable TV series'
success coupled with its recent transformation into a $100MM plus theatrical franchise,
serves to re-confirm that "women" totally care about their appearance and demand
to stay connected with the latest and newest cosmetic and fragrance offerings coming
to a retail or online store front.
- BobCar MOS - Are designed to smartly, creatively, and intuitively
interact with all types of potential female customers, offering the cosmetic and
fragrance brand marketer the ability to "experience in person" what's hot and
what is not.
- BobCar's MOS - Puts your brand 'front and center' in all types
of new selling environments in which female customers can experience a real live
makeover, showing them how to do their eyes, lips, cheeks, nails, - all things 'cosmetic'
come to life in the most stylistic way imaginable.
- BobCar's MOS - From beauty buzz 'tried and true' make over tips,
to very minimal base line essentials
- BobCar MOS - Can deliver the brand marketer message, the product
offer, the direction on where to make a brand purchase by showcasing the full line
of beauty products to anyone, everyone, anywhere in the USA.
Electronic Retailers
BobCar PER [Personal Electronic Retailing]"
BobCar PER Services Include:
- Product Display / Trial
- "Sponsorship" Opportunities
- Data Capture
- Literature Handout
- One on One Education
- Internet Enabled Laptop
- Product purchased in real time
- Credit Card Terminal>
- Sweepstakes Entry
- Cause tie-in
- Texting Campaign
- Bluetooth Download
- Looping content via mounted flat screen
- BobCar PER - There are, on average, over 1,000+ products and services
to choose from in any Consumer Electronic Retailer emporium. It is daunting and
most confusing, especially when there is more than one brand that has a strong presence
both inside and outside the store. And since there is more than one consumer electronics
store to make a purchase, the ability to reach out and engage the consumer to help
them make a buying decision, even before they walk into the store, give that retailer
a distinct advantage over their competitors.
- BobCar PER - Is the ideal mobile showroom that provides a means
to showcase a brand category direct to the consumer outside of the store, crafted
to provide one of your retail partners a way to take the lead in showcasing their
product and services exclusively to your patrons.
- BobCar PER - Sets the proper stage to experience all of the product
attributes which a particular category. If the company is in gaming, then the top
five to ten titles can be put on display, played and shown all of the key features.
Tied into another retail partner, the hardware that is used to play the game brings
about the one-two connection that it takes the hardware to play the software. Of
if the gaming title is meant only for play on a PC through a broadband Internet
connection, then you could have three partners connected to share the communication
experience.
- BobCar PER
- Offers a multitude of options and means to bring the consumer in touch with and
more connected to the brands that your store is featuring on any given calendar.
Cappuccino Bar
'BobCar W.E.'
- Coffee Sampling
- Product Education (non-food client)
- Data Capture
- Literature / Coupon Handout
- Internet enabled laptop
- Product purchased in real time
- Credit Card Terminal
- Sweepstakes entry
- Cause Tie-In
- Texting Campaign
- Bluetooth download
- Cooking capabilities
- Cold storage
- Can be used across multiple categories as a random act of kindness
- Looping content via mounted flat screen
Mobile Banking
BobCar FBS [Friendly Banking Services]
BobCar FBS Services Include:
- Data Capture
- Literature Handout
- New Account Application
- One on One Education
- Internet Enabled Laptop
- Sweepstakes entry
- Cause Tie-In
- Texting Campaign
- Bluetooth Download
- Looping content via mounted flat screen
- BobCar FBS - Trust, honesty, integrity and easy-to-follow solutions
is what banking customers prefer in today's more challenged economic environment.
The credibility with some of America's biggest banking intuitions has clearly made
a case for banks to have more friendly and engaging 'dialogue' and 'interaction'
with their local banking customers. The ability to reach out and speak to them in
any number of ways with a more 'human exchange' is how the BobCar FBS was developed---designed
to offer both large and small banks the ability to bring back 'personalization'
, putting a more friendly and meaningful face on their banks branding communication.
- BobCar FBS - Is a means to press-the-flesh with both your current
and new customers, while at the same time offering them each a way to discover new
and friendly services. Everyone appreciates the ability for online banking to save
time while removing frustration to either waiting in line for a Bank Teller or not
being able to capture quick answers to some annoying questions.
- BobCar FBS
- Delivers a highly personal and extremely user-friendly engagement tool which smartly
demonstrates that your bank clearly has your customers best interest at heart.
Insurance
BobCar MIN [My Insurance Now]
BobCar MIN Services Include:
- Data Capture
- Literature Handout
- New Account Application
- One on One Education
- Internet Enabled Laptop
- Sweepstakes entry
- Cause Tie-In
- Texting Campaign
- Bluetooth Download
- Looping content via mounted flat screen
- BobCar MIN - To walk out your door today, and even the door you
walk out of, you need insurance. It is one of the biggest expenses you have to accept.
You need to have health insurance, Auto Insurance, Single dwelling [Condo/Apartment/Single
Family] insurance, and if you have children, probably school loan insurance. Then
if you enjoy having adult toys, you need boat, motorcycle, aircraft insurance. And
if you travel a great deal, travel insurance is generally a must. And lest we forget,
we as individuals must have life insurance if you are the key household provider.
- BobCar MIN - All told, it generally requires a minimum of three
up-to-ten insurance policies to get though life fully protected. And, for many,
there is retirement insurance to know you will have a roof over your head, has become
one of the newest insurance policy's being offered if in case one of your other
policy's expires when you reach the age of 65 years.
- BobCar MIN - Is the vehicle to give the prospective consumer the
means to get a very hands on explanation and understanding as to what an insurance
policy is, how and why one needs a policy or policies, and through this communication
exchange, provides the Insurance company the means to offer all of the key policy's
that one must understand and eventually subscribe to at a cost affordable rate.
- BobCar MIN - Has been created to provide Insurance company's direct
contact with people who would like to have more information, more access to understanding
what policy's they need, what they don't need, and a friendly and reliable source
to know that if they work with your company, they will get exactly what you tell
them they need and must have in their daily lives.
- BobCar MIN - Works to choreograph the proper message with the proper
consumers so that the connection is real and direct with no misunderstanding as
to what and how the message needs to be delivered
Real Estate
BobCar 2HOT [2nd Home or Timeshare]
BobCar 2HOT Services Include:
- Data Capture
- Literature Handout
- Time Share Application / Prequalification>
- One on One Virtual Tour
- Internet Enabled Laptop
- Sweepstakes entry
- Cause Tie-In
- Texting Campaign
- Bluetooth Download
- Credit Card Terminal
- Property Replica Build Out
- Looping content via mounted flat screen
- BobCar 2HOT - The media and the financial markets continue to relay
the fact that the housing industry is in its worst slump in many years. The overbuilding
of condos, single family homes has put a real strain on those who own their homes,
and those who appear unqualified to capture a loan to buy their first dwelling.
Yet there are still may home buyers and current home owners, those who have the
disposal income, who are now looking at this distressed market and think it is the
ideal time to buy a second 'vacation' home, or can see the second home as an investment
for themselves or someone in their family.
- BobCar 2HOT - Was created to reach out to people who would like
to learn more about their options for buying a new home/condo, building more equity
because of the the real estate market today, or are for the first time, seeking
our a timeshare in a popular vacation market. To others, it is deciding if it is
the ideal time to purchase a retirement property.
- BobCar 2HOT - Program offers the smart real estate builder, the
hotel time share company, to smartly reach out to those prospective buyers who may
not think that they are in the market to make a new home or timeshare purchase,
but when seeing and learning about the right opportunity, can be persuaded to do
so.
- BobCar 2HOT - Experiential media platform engages prospective buyers
in ways that are not traditional. It engages the prospective buyer to see what is
available, how attractive the property is, how attractive the price point is and
through this, offers a very friendly and persuasive atmosphere that truly makes
your communication effort extremely buyer friendly
Cruise Lines
BobCar SHS [Sail The High Seas]
BobCar SHS Services Include:
- Data Capture
- Literature Handout
- Application for Sales Rep to follow up
- One on One Virtual Tour
- Internet Enabled Laptop
- Sweepstakes entry
- Cause Tie-In
- Texting Campaign
- Bluetooth Download
- Credit Card Terminal
- Cruise Ship Amenities Replica Build Out
- Looping content via mounted flat screen
- BobCar SHS - In America, approximately 1/3 of the US population
has experienced a luxury cruise line vacation. The more people who have their first
cruise experience, tell their friends, and with that they also share their belief
as to why a particular cruise line made the adventure so real and wonderful. Leisure
travel for all ages generally includes going with special friends or the larger
family on the high seas in a luxury cruise liner. The freedom to just pack only
once, enjoy wineing and dining at any time of the day or night, or just stopping
in one or many ports-of-call is an adventure to be remembered [and repeated...]
in ones lifetime.
- BobCar SHS - Is all about sharing the adventure on a respected
cruise line. And going "to" the people who can be encouraged to discover a new
adventure, one that fits within any ones budget.
- BobCar SHS - Brings information, pictures, video and a very friendly
staff of cruise experts to all types of residential and commercial communities in
a most exciting and engaging way.
- BobCar SHS shows what and how the cruse adventure works, how easy
it is to 'come on board' to see places, people and experiences not found through
a traditional vacation get away, all designed to remove the fear-factor that going
on a cruise ship is too expensive or too hard to discover the right way to do it.
Food & Beverage Sampling
- Cold / Hot Storage
- Cooking Capability (i.e. Fresh Baked Cookies)
- Brand Icon Build out (i.e. Dunkin Donuts Cup)
- Data Capture
- Coupon Handout
- Sweepstakes Entry
- Cause Tie-In
- Recipe / Ingredient Shopping List via Text to Phone
- Looping content via mounted flat screen
Electronics
- Product Display / Trial
- Retailer Support / Increased Traffic
- Data Capture
- Literature / Coupon Handout
- One on One Education
- Internet Enabled Laptop
- Product purchased in real time
- Credit Card Terminal
- Sweepstakes Entry
- Cause tie-in
- Texting Campaign
- Bluetooth Download
- Looping content via mounted flat screen
Travel
BobCar VAU [Vacations Are Us]
BobCar VAU Services Include:
- Data Capture
- Literature Handout
- Application for Sales Rep to follow up
- One on One Destination Recommendation
- Internet Enabled Laptop
- Sweepstakes entry
- Cause Tie-In
- Texting Campaign
- Bluetooth Download
- Credit Card Terminal
- Looping content via mounted flat screen
- BobCar VAU - There are two ways to consider vacation travel. Stay
home and drive short distances to areas that you most enjoy and does not require
an overnight stay, or if it does, the hotel rates are most affordable. Or you jump
on a plane, a cruise line, and go some where exotic that offers a new adventure
or has all of the refinements to just 'chill' and enjoy the change of scenery. But
the hardest part, in the beginning, is how do you plan out this time off, when,
how and at what cost.
- BobCar VAU - Is the ideal 'vehicle' to bring the travel message
and experience to the consumer in a most fun, stimulating and engaging way.
- BobCar VAU - Is all about offering the travel industry, a single
brand at any time, the means to showcase their services to help the soon-to-be-vacationeer
really make the right choice on having their travel plans worked out properly in
advance of their departure. The real 'decision making' experience is all about having
the knowledge to know what to do, when to do it, and where to do it.
- BobCar VAU
- Offers many access points, from hard literature, video destination demos, experienced
travel consultants answers key questions at the point of contact. And all designed
to introduce your services and travel solutions in a non-intimidating and personal
way.
Politics
BobCar GOTV [Get Out The Vote]
BobCar GOTV Services Include:
- Live polls
- Voter Registration
- Opponent infiltration
- Literature Handout
- Internet Enabled Laptop
- Texting Campaign
- Loudspeaker announcements
- Looping content via mounted flat screen
- BoCar GOTV - The year of change and with that, more and direct
communication for political candidates is required to reach out and touch someone
in the most engaging and relevant way. The old ways of just advertising, making
phone calls, running flyer's, or now, heavy internet campaigning are part of the
overall strategy to win over voters, those in your party, those who are sitting
on the fence, or those who still need to make that formal decision as to who they
should vote for in the upcoming election.
- BobCar GOTV - Is all about meeting your future supporters in a
most trusted and unsuspecting way---a means to meet your constituency in all the
right places, at any time of the day or night. And let them know you are the candidate
of their choice.
- BobCar GOTV - Is all about bringing your message, your image, your
platform, your vision directly to the people where they live, work and play.
- BobCaR GOTV - Makes your communication 'real' and 'trusted' in
a most unusual and unsuspecting way, and it can do it any where when you need the
message to be heard.
Pharmaceutical
- Data Capture
- Literature Handout
- One on One Consultation
- Internet enabled laptop
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Sweepstakes entry/li>
- Cause Tie-In
- Texting Campaign
- Looping content via mounted flat screen
Gaming
- Product Display / Trial
- Retailer Support / Increased Traffic
- Data Capture
- Literature / Coupon Handout
- One on One Education
- Internet Enabled Laptop
- Product purchased in real time
- Credit Card Terminal
- Sweepstakes Entry
- Cause tie-in
- Texting Campaign
- Bluetooth Download
- Looping content via mounted flat screen
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