What is a BobCar?
BobCar is the first patented versatile and highly engaging Mobile Demonstration Showroom and Boutique that can travel and be positioned in any high traffic city, urban and suburban center:
- Conducting extensive product demos of brand marketer services.
- Giving the consumer a first-hand look + feel of specific a product or service when they walk up to the BobCar to ask ‘what is this’.
- Directing each consumer to nearby retail/partner location.
- Offering consumers the option to connect on the spot to your Online store through wifi and laptops provided onboard the BobCar.
- Represents the very first offering in the category of Experiential Media, delivering to all brand marketers: Total flexibility to create and drive hands-on, peer-to-peer product & service demonstrations; Tightly focused market data collection; Local retail bounce-back programs; Active online and mobile wireless SMS + download messaging engagements; and many unique forms of measurable “interruptive” media experiences that quickly resonate with B2B and B2C in real time.
- Is an approachable, welcoming atmosphere that enables a highly interactive & stimulating consumer experience.
- Is not obtrusive to any public or private sector.
- Delivers a fully turnkey packaged program, from ideation to program drawings to fabrication. All designed, managed and supervised through seasoned field and account management teams.
- Eliminates fear and intimidation factors from consumer point of view.