Lady Lux
BobCar Experiential Media offers a new twist on creating more brand awareness. The idea, at heart, is simple: A cluster of three-wheeled vehicles, named BobCars, which are driven around town ... Continue Reading ››
Women’s Wear Daily
Beauty Radar Screen: March 3, 2011
by Belisa Silva Posted Thursday March 3, 2011 From WWD.COM Five years ago, Benjamin Cohen, a retailer with 20 years of experience, saw a world of marketing potential in a battery-powered three-wheeled vehicle. In December, Cohen founded ... Continue Reading ››
“INDUSTRY NEWS”
“INDUSTRY NEWS”
Newsletter: March 3, 2011 Annette Green joins forces with BobCar Experimental Media Two powerful industry trail blazers are joining forces to bring a futuristic, ground-breaking marketing and retail concept to the beauty and personal ... Continue Reading ››

“BEAUTY ON THE GO”

“BEAUTY ON THE GO”
The BobCar is a beauty boutique on wheels where “the goal is to interact with consumers, gain their attention,” said Benjamin Cohen, the creator. “We spend three to seven minutes with ... Continue Reading ››