Just a short note to thank you and your dedicated team at BobCar for bringing to us this idea and for the fantastic and successful execution of the Olympus Mobile Showroom programs you recently completed for us in Boston, MA and New York. As you know, our Executive Team at Olympus was so satisfied with the Holiday ’08 Program that we chose to extend the program through June 2009.
The Olympus BobCars provided a solid foundation for our brand to visibly and loudly stand out from our competitors. Strategic positioning of the showrooms allowed prospective consumers to make an Olympus purchase decision immediately after the interaction at the Showroom. As just one example of many, Olympus outsold our competitors by a wide measure at this year’s Hunt’s Photo Show in Boston primarily due to the showrooms positioned adjacent to the event.
Genuine conversations between the Showroom’s Brand Ambassadors and prospective consumers gave us a rare opportunity to place our new line of cameras in thousands of consumer’s hands to demonstrate our points of difference and directly influence their purchasing decisions in advance of their actual shopping experiences.
These genuine connections helped increase Olympus sales significantly at dozens of our key retailers in Boston and NY City. Our retailers consistently reported dramatic spikes in Olympus sales during and after each showroom visit as well as dramatic increases in general traffic entering their establishments. Your trained Brand Ambassadors were very knowledgeable and represented the Olympus brand in a most professional manner. Potential customers loved that they could ask questions, touch, and experiment with the Olympus product line outside of a bland retail environment.
By investing our marketing dollars on a BobCar Program, we were not only able to support our retailers adjacent to their retail establishments, but also bring quality Olympus brand visibility to thousands of potential consumers at high profile events such as industry photo shows, parades, sporting events, and other high trafficked venues.
Thank you once again for the professionalism in making our program such a success for the Olympus brand! We look forward to the opportunity to work together again in the very near future.”
Executive Director, Sales