Senior Managers who have worked in, through and around high impact marketing programs, knowing what excited and captured trade and consumer acceptance of a brand message. They saw and understood that the large tractor-trailer tours did not have environment 'flexibility' as their size limited their ability to reach out and engage a target consumer in all types of commercial or residential community.

Discovering that a small, ECO friendly motorized vehicle could be built and put legally on Americas roadways that was highly 'flexible' and 'mobile' that could easily transport and present a brand marketers message in a most unique, different and stimulating way.

Since 2006 when the first media only program was brought to market with a CPC signage proposition. The BobCar Showroom came to life in the 2nd Quarter of 2007 and is just now seeing significant interest in several brand marketer categories including Consumer Electronics, Package Goods, QSR and a host of real time sampling programs.

• Benjamin Cohen - President / Founder
• Nathan Menaged - Vice President

Born in the USA, expanding into Canada, Mexico and the UK with marketing partners determined to bring the first 'experiential media' proposition into their home country.

The confusion is that BobCar is strictly a media or OOH platform. It is not; BobCar certainly has media value and will deliver significant media impressions. But as Experiential Media, BobCar is a stand-alone. Those who get confused with labeling BobCar as "media" are the advertising and media agency's who compare BobCar to all forms of traditional and non traditional media that they know about:

• Standard Mobile Billboards
• Custom Built Mobile Tractor Trailers
• Street(Teams)
• OOH Digital Display Systems
• Phone Kiosks / Taxi Tops / Bus Shelters / Buses
• Truck-Side Advertising

We will continue to work in eliminating the confusion and work to support that BobCar is a great deal more than a "media only" platform. As Experiential Media, BobCar is highly proactive that works to 'interrupt' and evolve a prospective consumer to 'discover' a brand marketers message in a very friendly, engaging and stimulating way. Experiential Media delivers much more than a 'static' or 'motion' media impression.